Branding & Positioning
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If perception is reality – what is your clients’ perception of you?

Branding and Positioning go far beyond a name and a tagline.  ALTUS partners with you to understanding your competitive landscape, pinpoint differentiation / market opportunities and then design a strategy to make your desired perception reality.

In today’s digital age, clients’ perceptions about you have never been more important and the right position can be a huge competitive advantage for your company.

Description

  • Analysis of company’s current perception, market position and competitive landscape
  • Strategy for market differentiation and brand development
  • Alignment of brand and position with marketing strategy
  • Communication support

Anticipated Outcomes

  • Improved cut through to client base
  • Clarity of branding / marketing message internally and externally
  • Map of competitive landscape
  • Gains in market share
  • Increased revenue